Dimensions
134 x 215 x 18mm
Start is the classic guide to getting your business idea underway. Written by someone who has actually been there and done it all, it sorts the wheat from the chaff and lets you get straight to the point. Some key ideas:
- Start with the idea. What is it and how will it realise your ambitions? What is the long-term plan? If you don't know where you are going, then you won't be getting there at all.
- Simplicity is the key. Don't overcomplicate things so that the idea is pecked to death. If you can write it on a postcard and explain it to your mum, then you might just have something.
- Flush out whether you are building to sell, or just want the business to fund your lifestyle, then take the leap of faith and get it underway. Make sure the nature of the business reflects your own character, with plenty of honesty and humility at the core.
- Learn to realise when you are gaining speed but losing altitude, and have the courage to change things when they aren't working well.
Use the ingenious one-page business and personal plans to work out what you want in the simplest and clearest possible way. All simple stuff really, but written in a pithy, amusing way that will enable you to get straight to it, and Start.
