Starting Up & Scaling Up A Human-First Business

Starting Up & Scaling Up A Human-First Business by Andrew Christophers


ISBN
9781803136301
Published
Binding
Paperback
Pages
160
Dimensions
156 x 234mm

What does it mean to build a truly "Human-First" business - an engaging culture where people are empowered to do their best work, and to grow both personally as well as professionally?

How do you manage the tension between Starting Up and Scaling Up - the fluidity of a creative start-up versus the structure and organisation that are then needed for growth?

And how do you preserve, enhance and evolve your people-centric culture as you grow - the very thing that made you unique and successful in the first place?

This is a book about people. It tells the story of the first 25 years of Brand Genetics, a "human-first" insight and innovation marketing consultancy. Using an A-to-Z structure, it highlights 26 different key learnings and challenges. Each chapter is brought to life with a series of real-life human stories and illustrations, summarised into key take-outs.

This is an easy-to-read guide for anyone who is starting up or scaling up their own business - or anyone who really cares about company culture, and wants to create a uniquely human work environment
39.99


This product is unable to be ordered online. Please check in-store availability.
Enter your Postcode or Suburb to view availability and delivery times.

You might also like


RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.