Everything You Need to Know to Turn Your Idea into a Successful Business.
Fourth Edition.
This book is the finest resource available for small business start-up. Prospective entrepreneurs from all backgrounds will immediately benefit from its proven step-by-step methods to launch a new venture. You will learn in straightforward detail all the mechanics of starting up a business, including how to choose the business that best suits you, research the market to target profitable customers, and address all of the money and financial issues. Each chapter in this new edition now includes information on how best to utilise technology, specifically the Internet. Also included are a wealth of forms, worksheets, samples and examples throughout.
