Traditional methods of selling based on 'going for the close' have now become outdated and even detrimental when long-term sales success often depends upon relationships, trust and tailored solutions for solving your customer's problems.
Throughout this book, you will learn many powerful approaches you can use to improve your sales effectiveness instantly. However, do not under-estimate the depth of what you will learn in these pages.
The information has synthesised from many sources such as Neuro-Linguistic Programming (NLP), human typological analysis (personality profiling), advanced human communications, human relations, motivational research, and behavioral modelling research on Buyer-Based Selling. It is simple yet powerful.
