An influential guide to communicating more persuasively through storytelling. Business presentations could be simpler, more engaging and so much more effective, and our business lives so much more rewarding if we remember to restore the emotional power of storytelling. In an age that is Data Rich but Insight-Poor and when most people in the world of business find themselves caught up in a system of numbers and spread sheets, this influential book (now celebrating its 10th anniversary) shows that the time has come to restore the lost art of storytelling; to put the ?author? back in ?authority?; to write less and think more. Though a simple step-by step approach, the author shows that we need to change how we communicate in our day-to-day lives, and that if we revert to our inherent role as storytellers we are more likely to be both more effective and productive, and a lot less frustrated into the bargain. AUTHOR: Anthony Tasgal spent 20 years as an ad agency planner before setting up POV, a strategic brand consultancy. He is a Training Director for the CIM and a Visiting Lecturer at Buckingham, Nottingham Trent and Beijing Normal Universities. SELLING POINTS: . Storytelling has become mainstream in business and marketing, and is deemed a powerful tool for communication and presentations. . Engaging content with illustrations and exercises throughout the book. . Written by a leading expert in business and marketing storytelling ? this book is now in its 10th year. . Part of the bestselling and smartly designed Concise Advice paperback series of self-development books.
