The World's Top Business Leaders Reveal Ideas That Every Manager Can Use
Working closely with the Price Waterhouse management team, a wide variety of chief executives who are successfully managing today's rapid pace of economic change present their ideas about leading and motivating people, unleashing innovation and creativity, and learning from customers to revitalise their businesses. These are the practical insights of leaders who every day must find ways to test and validate new ideas, implement change to improve the bottom line, and ultimately focus on the core ideas that will truly reshape their corporation.
'Straight from the CEO' is an important tool for managers at every level, focusing on such issues as creating loyalty to customers, organising globally, fostering individual employee motivation, and leveraging corporate values to enhance performance.
