Strategic Alignment 2/e by Norman Chorn


ISBN
9781921606311
Published
Released
01 / 10 / 2010
Binding
Paperback
Pages
240

Strategic Alignment tackles the issue of successful organisational development as it should be - head on. Most medium to large businesses and organisations spend significant amounts of time and money strategising for the future - but much of this is wasted because the key managers fail to see how their businesses are really positioned in their operating environments. Dr Chorn uses organisational archetypes - the 'pragmatic', the 'administrative', the divergent' and the 'intergrative' (PADI) - to show how developmental pathways can be created to achieve winning goals. The book provides a practical way to navigate the choppy waters of strategic planning by aligning the organisational 'reason for being' with the external 'moment of truth'.
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