This book presents in the sequential manner, the structured bidding process, key strategic issues, cost factors and leverage points that should be considered while bidding. The book gradually but logically introduces the method of Bid Analysis, Conceptualizing the Solution, Formulating a response strategy and Preparing proposals. A solved case study towards the end of the book represents the concepts in its practical form to help the readers absorb every bit very quickly. In addition, the various models, templates, checklists and norms help the readers in readily adopting the suggested practices and using it in real life situations to their advantage.
