Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition

Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition by Fred David


Authors
Fred David
ISBN
9781292164977
Published
Binding
Paperback
Pages
424
Dimensions
216 x 274 x 20mm

For courses in strategy.



A Practical, Skills-oriented Approach to Strategic Management

In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The 16th Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions.
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