Strategic Management by Richard Lynch


ISBN
9781529758245
Published
Binding
Paperback
Pages
768
Dimensions
195 x 265mm

The 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, as it explores the key concepts within a clear and logical structure.

Lynch guides you through 19 chapters, with updated case studies and pedagogy that support the modern business and management student from start to finish.

Continuous contrast between prescriptive and emergent views of strategy highlights key debates within the discipline, whilst an emphasis on the practical throughout the book helps you turn theory into practice
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