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Strategic Marketing

Strategic Marketing by John Atkinson


Authors
John Atkinson
ISBN
9780004990378
Published
Binding
Paperback
Dimensions
234 x 153 x 15mm

This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments
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RRP: $209.99
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