A Consulting Approach.
Second Edition.
This book provides you with a concise yet thorough explanation of how to research, write and implement a strategic plan for any small business. More practitioner-oriented than most small business texts, this new edition includes a special section at the end of each chapter called the 'Consultant's Viewpoint'.
The book also features a number of updated case examples which will prove invaluable to anyone aspiring to become a successful entrepreneur. You are taught how to facilitate key strategy meetings effectively; foster an environment of growth and innovation; and create a customer-focuses mission statement.
