Strategic Thinking For Smaller Businesses And Divisions

This book applies the principles of strategy to smaller and medium-sized businesses (and divisions within larger companies) with systematic strategic analysis and shows how to bring order to the chaos of a small company. In offering guidance on developing and implementing a workable business plan, the book demonstrates how to maximise performance in the long run.

Entrepreneurs and executives, as well as undergraduates and MBAs in Entrepreneurship and Small Business Management courses, will benefit from the author's clear, direct explanations of strategic thinking. Theory coupled with applications provides a thorough, step-by-step grounding in the practical aspects of strategic management.