Dimensions
152 x 229 x 19mm
Best Practices of the World's Leading Organizations . . .
Today's complex selling environment has altered the definition of what it takes to be truly successful. Companies need to do more, more, more: grow more revenue, add more customers, and utilize more marketing channels. 'Strategies That Win Sales' goes beyond the nuts and bolts of sales process books by identifying higher-level challenges, including how to: Segment customers. Align a sales force with today's more sophisticated and knowledgeable customers. Extend multichannel strategies, including distributors, e-commerce, teleselling, and face- to-face selling. Implement e-commerce, customer relationship management, and sales force automation. Train salespeople to be competitive and grow revenue in this new business environment.
The book's narrative format contains examples, cutting-edge solutions, case studies, and quotations from participating companies, as well as trends and predictions for the future.
