Dimensions
166 x 230 x 20mm
The book presents a practitioner focussed approach to strategy. It does not purport to be a textbook on strategy, but is aimed at the strategist in practice. While rigorously founded on current thinking and theoretical concepts in the field of strategic management it aims to:
- provide the strategy practitioner with a systematic and insight-driven approach to strategic thinking.
- establish and translate the relevance of strategy theory to its application in the practice field.
- lead the reader through the strategic thinking process, beginning with the formulation of compelling and clearly articulated strategic questions that set the scene for practical issues.
- provide tools of strategic analysis in combination with informed intuition to understand the strategic landscape.
This revised 3rd edition is updated throughout to reflect the current thinking in strategy in view of the current economic and business climate. It questions how we are thinking differently about strategy now, in light of emerging from the global economic crisis. This edition includes new and updated case illustrations throughout, plus two new chapters on Strategy Execution and Strategy Performance Management. These updates will be significantly more extensive than for the previous revised edition with 20-30% new material.
