This is a fascinating look at the medium of the poster in the current climate of competing electronic communication. This is a fascinating look at the medium of the poster in the current climate of competing electronic communication. Angharad Lewis, from UK magazine 'Grafik', discusses the success and failure of the poster as a medium today, against rival mediums such as e-mail and the internet. Is the traditional democracy and accessibility of the public poster still relevant, when contrasted with the closely targeted audience of the electronic media? The history of the poster and contemporary approaches are discussed, as well as poster-specific graphics, illustration, photography and typography. More than 100 posters are presented, each with an illuminating discussion of the problem, solution, background, budget and mechanical details. A highly entertaining, contemporary and informative book about an enduring art form. SELLING POINTS: - A must-have book for anybody with even the most rudimentary appreciation of graphic design - Very popular study of a classic medium - Jacket, designed by Bob Gill, doubles as a poster 224 col.
