There are no 'secrets' as such to starting and running a successful business. There are however, lots of 'tricks of the trade' and shortcuts to success that will save you a lot of time, money and heartache.
That's what this book is all about. There is so much to learn about running a successful business, you could fill several books this size and still only skim the surface. This book is designed to give you a broad overview of the daily problems and challenges you are likely to face in your business and the best way to effectively deal with them, avoiding the traps and pitfalls. Most of the wisdom in this book was gained the hard way - by making costly and painstaking mistakes. Experience is a wonderful teacher but it can also be very expensive one!
The knowledge and information contained within the pages of this book are designed to save you having to learn these expensive lessons the same way!
