Dimensions
129 x 200 x 7mm
Today, success in fundraising means much more than tugging at the heart strings. It takes a subtle balance of negotiating skills, business and financial planning, PR and marketing, to convince funders that an appeal is a good investment.
'Successful Fundraising and Sponsorship in a Week' explains how to develop the best partnership between donor and charity by:
- Finding the right fundraising approach
- Defining the need
- Putting together an appeal
