Second Edition
A strong marketing plan is essential for a business to thrive. The route map to your ultimate goals, a clear plan ensures your business is always ready to meet challenges and seize opportunities to progress and succeed.
You may think you don't need a plan or that you know where your business is heading. However, as with all the best expeditions, thorough planning and research means you'll take the most appropriate route to reach your destination quickly, without missing anything out along the way.
'Successful Marketing Plans in a Week' is all the help you need to create the kind of marketing plan that will impress even your bank manager! Find out how to:
- Do the right research - analyse your business, products, customers and competitors
- Set your marketing objectives
- Draw up a marketing strategy
- Put the plan together
- Use your marketing plan
