There is a form of creativity so powerful that it only takes one look and one listen for millions of consumers to remember it, like it, buy it, and tell others about it. These are so-called Super Signs ? the brands that are embedded in human culture and hidden deep in our subconscious. This book takes a fresh approach to branding, and explores how to turn brands into Super Signs in today's competitive and ever-changing world. Super Signs are the most effective and powerful means of influencing a consumer's actions. From a branding point of view, Super Signs are the ultimate level that your brand can reach - a level where the brand triggers an instinctive reaction in thought and action from the consumer. AUTHORS: SamaHua and Nan Hua are the founders of HUA&HUA, one of China's leading branding and strategy consultancies. Sam Hua is board chairman and founding partner of Shanghai H&H Marketing Consulting Co., Ltd and a well-known expert in creative strategic marketing. He is a chief brand adviser of the National Real Estate Manager Alliance. Sam has been dedicated to marketing strategies and creative marketing for nearly 20 years and established the first systematic marketing methodology ? "H&H Methodology" ? in the domestic marketing circle. Nan Hau is founding partner of Shanghai H&H Marketing Consulting Co., Ltd. He is also board chairman of Dook Media Group Ltd and co-producer of several movies such as So Young, and Old Boys: the Way of the Dragon. SELLING POINTS: . How to leverage the power of SuperSigns ?and create exceptional brands . A highly original book about branding, which captures the human element in marketing . Brands remain one of the most powerful vehicles for companies to succeed with consumers . Written by two leading branding and strategy consultants, whose work has transformed businesses
