Survive, Exploit, Disrupt: Action Guidelines for Marketing in a Recession

Survive, Exploit, Disrupt is a comprehensive guide to marketing in a recession. Consumers’ buying habits shift during an economic downturn creating a need to reassess how to best reach consumers and market your product. Dr Peter Steidl looks at several techniques companies can employ to build a solid recession-proof strategy that will ensure both survival and growth in an economic downturn.

• First of three books in a series by global media company GroupM who are the second largest communications group in the world.
• Dr Peter Steidl’s clients includes prestigious brands such as Coke Amatil, Kleenex, Cadbury, Pfi zer, Nestle, Village Roadshow and many more.
• Is the only book on the market to deal with the changing needs of consumers during an economic downturn.