Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding by Mary Jo Hatch


ISBN
9780787998301
Published
Released
03 / 03 / 2008
Binding
Hardcover
Pages
288
Dimensions
162 x 235 x 25mm

None
57.95


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