Talent Is Not Enough: Business Secrets For Designers, 2nd Ed.

It takes more than talent to launch and sustain a successful creative firm -- you need solid business skills!

Former operations director for several leading design firms, Shel Perkins is familiar with both the creative and business sides of the design world.
A strong visual focus and concise text make learning about thorny business realities like staffing, marketing, intellectual property law, and financial management easy.
Filled with real-world guidance on sound business practices.
T
he best business guide for design professionals just got better! The first edition was hailed by industry leaders as brilliantly informative and a must-have reference work. It has quickly become required reading at top design schools all across the country. Now the book has been updated and expanded to include several important new chapters, including expert advice on successful management of large projects.