Dimensions
130 x 198 x 8mm
Business touches us all. We are all affected by the business of business - producing the goods and service that consumers want, and making them available at a convenient time and place and at a price the consumer is willing to pay. Most of us, however, have little or no knowledge about the mysteries of business. Its terms, concepts, ideas and theories are often shrouded in obscure language. This book explains and clarifies terms and concepts, outlines ideas and visits some of the theorists behind the theories.
'Teach Yourself 101 Key Ideas' is a new series designed to provide a quick way into a particular subject. This book contains short accounts of 101 key ideas arranged in alphabetical order. Each account gives an interesting and informative summary of the term, which will be useful whether you are at a college or university, or reading for general interest. You need not read the book cover to cover; just dip in when you come across a term you don't know.
