Culture Smart! Thailand offers illuminating insights into Thai culture and society. It will help you to turn your visit - whether on business or for pleasure - into a memorable and enriching experience. Culture Smart! guides provide essential information on attitudes, beliefs and behaviour in different countries, ensuring that you arrive at your destination aware of basic manners, common courtesies, and sensitive issues. Conventional travel guides will tell you where to eat cheap and sleep deep, but you'll be left in the dark if you don't understand how to deal with the culture. Each Culture Smart! guide explains how to avoid cultural gaffes when out and about. Giving the historical, political and cultural background, they reveal how to read body language and be aware of potential pitfalls in communication, and at the same time provide the cultural essentials business travellers need to successfully develop working relations. Without them, travellers will not only fail to benefit fully from a trip, they may even put themselves in danger.