By 2020, consumers in China and India will generate more than $10 trillion of total annual revenue for companies selling to them. Already the worlds biggest buyers of cars, mobile phones, shoes, home appliances, and moreconsumers in these countries are waiting for your firms products and services. But are you ready for the demand? In The $10 Trillion Prize, Michael Silverstein, author of the bestselling Trading Up, and his Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle-class households300 million strongthat will change the global marketplace.
