This book presents a set of principles or "universal laws" that lie behind the success of business people everywhere, in every kind of enterprise, large and small. Every year thousands of companies under-perform or even fail because they either attempted to violate or did not know these universal laws. Drawing on a lifetime of observation, investigation, and experience, renowned business speaker Brian Tracy illustrates how each individual Law functions in the world, using real-life anecdotes and examples. He also shows how to apply these Laws to your own life by working through specific questions and practical steps and exercises.
Now for the first time in one volume, these key principles can be understood and put to use by business people of all ages and experience for better, fast, more predictable results.
Features of this book:
- Distills a wealth of practical advice into 100 easy-to-understand and easy-to-apply laws covering the major areas of work and business
- Brings together in one volume a lifetime of wisdom previously disseminated in many different publications and seminars
- Offers a straightforward, eye-opening, life-affirming approach to how the world of business really works
