Third Edition
Completely New Chapter Covering the Internet
A step-by-step guide to creating a plan that will help an entrepreneur to define the aims of the business, and convince backers to provide financial support. This third edition has been updated throughout and includes a completely new chapter on the Internet.
Contents include:
- Getting started
- Information you need to assemble
- Sales and marketing decisions you must take
- Planning your financial strategy
- Pulling it all together
- Drawing up a planning timetable
- Implications of the Internet.
The second section of the book contains a blank business plan which the reader can copy and complete to form a perfect presentation pack for his or her business idea.
