If you want to be a successful leader in today's business world, you need to think like an activist.
The job of a CEO used to be to deliver shareholder value. Now, successful leaders are expected to deliver societal value alongside financial value. This book shows how.
The critical issues facing the world are making their way to the top of the business agenda: carbon emissions, inequality, data privacy, plastics, and many more. That means the new generation of business leaders coming to the fore today – and tomorrow – need to be equipped to rise to the new demands being made on them. In a time of growing crises, it takes a new mindset to lead a business – we call it the activist mindset.
Most people feel powerless when they look at the problems facing the world – but if you're the leader of a big business, you're not powerless. This book shows how thinking like an activist can animate your leadership, and have a transformative impact – for yourself, for your businesses, and for broader society.
