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The Advertising Effect: How to Change Behaviour

The Advertising Effect: How to Change Behaviour by Adam Ferrier


Authors
Adam Ferrier
ISBN
9780195593921
Published
Binding
Paperback
Pages
240
Dimensions
156 x 229 x 13mm

The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.
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50.99
RRP: $59.99
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