Creating a Plan to Successfully Market Your Business, Product or Service.
Second Edition.
Packed with straightforward and practical advice, this book is the small business owner's key to securing a place in an increasingly competitive market.
With sample retail and service business marketing plans, you'll learn how to:
- Develop a quick and effective marketing strategy
- Identify and target your most profitable prospects
- Distinguish your business from the competition
- Develop a pricing strategy that maximises profits
- Create a sales plan that yields results
Fully adapted from the US bestseller by an Australian small business expert, this edition has been specially tailored for Australian small business owners and is geared to helping them develop a comprehensive and focused marketing strategy using a step-by-step worksheet approach.
