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The Brains Behind Great Ad Campaigns

The Brains Behind Great Ad Campaigns by Margo Berman


Authors
Margo Berman
ISBN
9780742555518
Published
Binding
Paperback
Pages
224
Dimensions
155 x 230 x 17mm

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
Christmas Catalogue 2024 x BookFrenzy
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