Deliver on Your Company's Promise and Create Customers for Life.
'The Brand Who Cried Wolf' shows management, operations, sales, marketing, and customer service people how to combine forces to deliver brand-expanding, blockbuster customer service that creates "Customers for Life"! Stressing a reliance on the simple values and beliefs we learn as children, Scott Deming argues that customer service is simple when we treat customers with the same sort of values we appreciate. For marketing and customer-service professionals, this book explains how to redefine a brand, change perspective for consistent positive customer interactions, create powerful emotional experiences for customers, turn customers into positive PR agents, become a solution rather than a choice, use word of mouth to build brand, and much more. With 'The Brand Who Cried Wolf', readers will have a real-world guide to successful brand building and customer interaction.
