The Bullseye Principle

Aiming to be good, be better, be the best. This is the Bullseye Principle.

Barry Bull's experience in building a successful family business is vast. In this book the "Music Man" shares it all. He explains the key role that marketing plays in small business and how to aspire to change, establish a market niche and to coexist with the corporate culture of big business. From a young age rock 'n' roll music became the soundtrack of Barry's life. How he transformed this passion into a business that touched everyone around him will inspire other smaller businesses to appreciate that you don't have to be the biggest to be the best.