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The Business Marketing Course - Managing in Complex Networks 2e

The Business Marketing Course - Managing in Complex Networks 2e by D Ford


Authors
D Ford
ISBN
9780470034507
Published
Binding
Paperback
Dimensions
192 x 236 x 15mm

Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.
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