The Business Plan For The Body

Make Your Body Your Business.

Slow metabolism? Fat but fit? Exercise plan not working anymore? Business guru turned bestselling author Jim Karas explodes some popular myths about fat and food. He uses tried-and-tested business analogies to draw parallels with weight-loss, suggesting how simple dietary guidelines and exercise solutions can lead you to a lifetime of fitness.

Anyone familiar with the principles of business can lose the pounds, using fundamental idea like:
- Creating a mission statement to help you reach your goals
- Researching the competition to discover why fad diets don't work long term and why this one does
- Calculating your basal metabolic rate (calories in minus calories out = weight loss) to dramatically improve how your body looks and feels

'The Business Plan For The Body' maps out the exact route to follow, not just to lose weight and become fit, but to remain that way. Blowing the lid off the old excuses, Jim Karas motivates you through his programme. He gives you the desire to succeed. He shows you how to achieve the ultimate goal - and how to savour your weight-loss as pure profit.