The Caterpillar Way by Craig T. Bouchard & James V. Koch


ISBN
9780071821247
Published
Released
01 / 01 / 2000
Binding
Hardcover
Pages
368
Dimensions
224 x 234 x 33mm

In the early 1980s, Caterpillar, Inc lost one million dollars per day for three consecutive years. This book takes you behind the scenes with the CEOs, executive vice presidents, managers, dealers, customers, union bosses, and wall street analysts who were players in Caterpillar's drive to global dominance.
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