Bright Ideas for Effective Web Communication.
According to the 'Sydney Morning Herald' (January 2002), the web comprised more than 550 billion public pages and linked documents. Each day, 7 million pages are added. The average life of a website is just 44 days. It would be easy for a website to be lost or overlooked in this veritable web wilderness.
So how do you become one of the stayers? While it's not rocket science, there are a few basic principles of writing for the web that need to be observed if you want people to come back to your website. This book is full of essential, practical information for anyone wanting to communicate effectively via the worldwide web.
The book:
- Describes the big picture - a process for planning and developing websites
- Provides guidance and tips on writing and editing web pages
- Helps you to make your web pages readable
- Enables you to review your work effectively
- Shows useful, specific examples of websites for different purposes
- Discusses related issues, such as copyright, design, content management, integrating email marketing and follow-up
