In this first-of-its-kind guide, a revered, much-read master coach to creatives shares exactly how coaches can conduct meaning-filled sessions ? and how clients can best benefit from the coaching they receive. Coaching is a booming business and since the pandemic, employment for coaches is projected to grow 26 percent from 2020 to 2030. But what do coaches actually do? And how does coaching actually work? In this easy-to-use book comprised of thirteen weeks of short daily lessons, readers learn what to say when, how to ask questions, and crucially, how to manifest the spirit of coaching.