Meeting the Management Challenges of the Communications Revolution.
This new book by leading business writer Frances Cairncross examines the effects of the communications revolution on the management of companies.
The book provides a lucid analysis of how the communications revolution, and especially the Internet, is affecting, and will affect, the way companies operate and are managed. Concentrating not on Internet companies but on mainstream "bricks and mortar" companies, it looks at the ways companies and managers are being transformed.
Today, almost every aspect of running a business is in flux. The reason: the evolution of the Internet, and a whole cluster of new technologies for handling and transmitting information. Cairncross examines the key elements of any corporation - organisational structure, culture, human resources, knowledge management, purchasing, supply chain, customer relationships - and how the way in which they operate and are managed will be affected by the changes taking place. She then outlines the skills that managers must develop in order to manage successfully the company of the future.
