The Complete Idiot's Guide To Direct Marketing

The Complete Idiot's Guide To Direct Marketing by Robert W Bly


ISBN
9780028642109
Published
Released
03 / 08 / 2001
Binding
Paperback
Pages
352

Part of the 'Complete Idiot's Guide' series.

This book provides succinct, authoritative coverage on all aspects of direct marketing, including:
- The fundamentals - planning, copy, design, lists, offers, and production
- The guidelines -using specific formats and media
- Specific Tips - on the most common applications of direct marketing
- How to Measure Results
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