The Complete Idiot's Guide To Winning Customer Loyalty

In today's ever-expanding competitive jungle, the asset that best predicts the long-term success of any company - large or small - is its ability to attract and keep valuable customers. The most successful companies know that customer service is just one small part of a larger, integrated approach aimed at keeping customers for life.

'The Complete Idiot's Guide To Winning Customer Loyalty' will teach small business owners and corporate managers alike how to create a strategic plan to attract new customers and keep existing ones. Readers will learn how customer loyalty requires attention and contributions from each area of a business - from hiring employees who are capable of delivering on the company's customer loyalty vision to making sure that the marketing and sales departments are looking beyond the immediate sale to forming lasting relationships with customers.