The customer care revolution has begun! And you can either be a bystander and be left behind, or a participant, and benefit from improved service, sales and profits. This book contains examples and case studies involving Qantas, Ansett, Hertz, David Jones, McDonalds and many more. You'll be informed, amused, appalled and surprised by what you read. This is a book that tells you what customer care is really all about, and will motivate you to join the customer care revolution.
