The De Bono Code Book

The De Bono Code Book by Edward De Bono


Authors
Edward De Bono
ISBN
9780140287776
Published
Released
22 / 11 / 2001
Binding
Paperback
Pages
384
Dimensions
128 x 198 x 25mm

Going Beyond the Limits of Language

Language has been the biggest help to human progress. But, ironically, language has also become the barrier to its own development. We are locked in to words and concepts that are limited and out of date. These force us to see the world in a very old-fashioned way. Like any self-organising system, language has become bogged down in its own equilibrium. The marvellous flexibility of language for description does not enable us to hold complex concepts in our minds. Such concepts exist only where we describe them.

The purpose of the two code systems put forward in this book is to allow us to design, hold and use complicated new ideas. Since new words would sound bizarre and grotesque, the new concepts are expressed in a numerical code. This is no different from remembering and using telephone numbers: some you know and others you look up. The codes presented here are just the beginning of the exciting and limitless range of the De Bono Code.
22.00


This product is unable to be ordered online. Please check in-store availability.
The De Bono Code Book is Out of Print

Other Titles by Edward De Bono


You might also like


RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.