Dimensions
131 x 199 x 16mm
If success in business was as simple as following the commandments laid down over the last few hundred years then why aren't all businesses created equal?
The simple truth is that the winners are bending the rules that the rest of us so diligently follow. Their willingness to go against the grain, take short cuts and challenge conventional wisdom is what makes them stand out, get noticed and grab the advantage.
And it's that unconventional, sometimes counterintuitive wisdom that this book offers. It doesn't have all the answers (who does?) and it will not make you a millionaire. But it will sharpen your maverick mind and challenge you to think twice before you follow the received wisdom.
It will hone your instincts so that you can spot the opportunities the rest of the frenzied herd just galloped past, avoid the pitfalls others merrily plunge into and give you the courage to carve your own path to business success.
These are the rules of business that demand to broken, the ones where the perceived wisdom may no longer be the right way, and a new direction is a more reliable route to success. 100 popular business conventions are profiled, challenged and proven false before a fresh and approach given. Often laugh-out-loud funny, witty it's also deadly serious as it seeks to deliver powerful, effective bite-size advice that will make a real difference.
