Dimensions
145 x 223 x 35mm
The definitive dictionary of business.
Not only outlining simple definitions but also, in the way of an encyclopedia, providing analysis of concepts and business activities, this is a core reference book for anyone who wants to do well in business. It looks at all the key areas:
- economics, finance and accounting;
- marketing communications and consumer analysis;
- business strategy;
- production and operations management;
- organisational behaviour; and
- human resource management and industrial relations.
It includes entries on a large number of business thinkers and business institutions. And a comprehensive system of cross-referencing makes it easy to navigate your way around.
