Doing Business in a Consumer-Centric, Techno-Savvy World.
The rules of the game are changing. The explosion of listings available on the Internet, the widespread consolidation of brokerages and the encroachment of tenders and insurance companies into the front end of the real estate transaction are only a few of the manifestations of a new era in real estate. To stay ahead of your many competitors, you need a new strategy. To create a winning strategy, you must know; how to think content, how to mine your bits, how to sell the experience, not the product, how to feed the OODA loop, and much more. This book can bring you to the forefront of your profession and keep you there well into the 21st century!
