Dimensions
208 x 127 x 18mm
Marketing today doesn't work. Or so says the "Aya-Cola," Sergio Zyman, former marketing czar of Coca-Cola. In 'The End of Marketing As we Know It' Zyman explores such provocative topics as:
- Why feel-good marketing is pointless unless it results in sales
- Why marketing isn't an art but a science
- How a well-honed strategy is more important to success than what ads say.
Visionary and roguish in approach, 'The End of Marketing As We Know It' captures a seismic shift in marketing from the master of the trade.
