There are 582 million entrepreneurs globally and 60% of people who start a small business are aged between 40 and 60. Unlike younger generations, small business owners in this age group did not grow up with computers, the Internet, tablets or smartphones. Everything had a manual process and marketing was word of mouth or traditional media advertising. As a result, many of these business owners feel as though the digital revolution passed them over and left them completely overwhelmed when it comes to marketing in the digital age. They struggle with understanding the role digital marketing plays in their business, how they could increase their productivity through digitisation or reach new and emerging markets. The End of Technophobia: a practical guide to digitising your business has been developed and written for every small business owner who has ever felt overwhelmed by technology or unsure where they should begin. This book allows small business owners to look at their business as a whole and addresses common questions across a range of business areas. From marketing and sales, to finance and productivity, even how to effectively work remotely (a skill many had to adopt in 2020), customer experience and the emerging threats of cyber security. The End of Technophobia is written as part reference, part knowledge base and all personality with plenty of opportunity to pause and immediately integrate learnings into a business. This book will help all readers overcome their apprehensions around technology, embrace their inner geek and improve their bottom-line while being better able to service their client base.
