The Fashion Business Reader is the first comprehensive anthology of classic and cutting-edge writings on the global fashion business from production to consumption. Bringing together a rich interdisciplinary and international range of writings in one volume, this essential text encompasses creative, theoretical and practical approaches from scholarship spanning business, the social sciences, arts and humanities.
As well as extracts from ground-breaking journal articles, book chapters and other key writings, the reader will include several newly commissioned articles on the very latest themes and methodological approaches. Each section of the volume contains an introduction by an expert scholar plus a guide to further reading, and every individual extract is introduced so that readers can place important writings in context. This is an essential course text for students on a wide range of fashion and business courses and a one-stop authoritative reference for scholars and professionals.
